As Art Director at Bonobos, a menswear company focused on quality and fit, I oversee editorial photography, brand look + feel, digital design and packaging, and I partner with internal and external teams for retail experience, production, social considerations and publications.
HOLIDAY 2025
Shot in TWA Hotel with photographer Jackie Kursel, we cast four models as friends traveling home for the holidays for our 2025 seasonal campaign. I spearheaded the concept, location, casting, prop direction, look & feel, and directed on-set as well as post, with considerations for social. I also concepted and directed seasonal still-life editorial (including shot direction, prop direction, on-set direction and post direction). Additionally, I led the design team in campaign assets creations for digital, retail and social.
Photography: Jackie Kursel Production: Get It
FALL 2025
Bonobos’ Fall 2025 editorial photography was shot in studio and on the street in NYC. We crafted small vignettes to describe use-cases for our audience, like office scenarios and a weekend at the cabin. We took the studio opportunity to create high-fidelity product education videos showcasing fall knits, denim, and suiting, and went outside the studio for contextual videos with subjects like product performance and commute. Still life photography looked to depth and texture, with a special focus on product education.
Photography: Jackie Kursel Production: Get It Props: Lizzie Alexandra
SUMMER 2025
Photography: Jackie Kursel Production: Get It Props: Ryan Patrick Glennan