BNBS 2026 — AIDAN ODONOHUE

As Art Director at Bonobos, a menswear company focused on quality and fit, I oversee editorial photography, brand look and feel, digital design, and packaging, and I partner with internal and external teams for retail experience, production, social considerations and publications.

RESORT 2026

Shot on Mallorca and in-studio in NYC, Bonobos January Refresh Resort Collection for 2026 aimed to feel like a breath of fresh air after holiday chaos. Palettes were pared down to blues, whites and neutrals, and we focused on a single model in marine environs. We supplemented on-model photography with a small suite of editorial still-life images. My role was concepting, locations, casting, prop direction, shotlist direction, on-set direction, post-production direction and digital asset direction.

251120_JHK_Bonobos_Spring26_D01_SHOT06_Gramercy-Jean_Linen-Polo_January_0361_R-1 1.png

251120_JHK_Bonobos_Spring26_D01_SHOT02_Swim_Linen-Polo_January_194_R-1 1.png

251120_JHK_Bonobos_Spring26_D01_SHOT08_Course-Legend-Pant_Sweater-polo_January_0282_R-1 1.png

251120_JHK_Bonobos_Spring26_D01_SHOT08_Course-Legend-Pant_Sweater-polo_January_0438(R) 1.png

251120_JHK_Bonobos_Spring26_D01_SHOT04_Chino2pt0_Oxford_January_0321(R) 1.png

251120_JHK_Bonobos_Spring26_D01_SHOT09_Chino2pt0_Sweater-polo_January_282_R-1 1.png

251120_JHK_Bonobos_Spring26_D01_SHOT09_Throwback Trunk_April_293_R-1 1.png

BNBS_HOL25_JAN_RIVIERA-SHORT-SLEEVE-SHIRT-JAN_VARIETY_0275.png

SPRING 2026

251122_JHK_Bonobos_Spring26_D03_SHOT02_Wedding-focus_Bon-Vivant_0300(R) 1.png

BNBS_SP26_MAR_STRETCH-PIQUE-POLO_VARIETY_0252(R) 1.jpg

251122_JHK_Bonobos_Spring26_D03_SHOT01_Tailoring_Bon-Vivant_0136(R-1) 2.png

251122_JHK_Bonobos_Spring26_D03_SHOT01_Tailoring_Bon-Vivant_0440(R) 2.png

BNBS_SP26_LAUNCH_COASTAL-LINEN-BLAZER_OUTFIT_0378(R) 1.jpg

251123_JHK_Bonobos_Spring26_D04_SHOT05_Chino-Shorts_April_0244_R 1.jpg

251121_JHK_Bonobos_Spring26_D02_SHOT04_Tailored-story_February_0216(R) 1.jpg

BNBS_SP26_FEB_EVERYDAY-OXFORD_LAYDOWN_0422(R) 1.jpg

251123JHKBonobosSpring26D04SHOT03Blue-BrownColor-StoryApril0031_R 1.png

251123_JHK_Bonobos_Spring26_D04_SHOT07_Linen-Henley_April_0524_R 1.jpg

BNBS_SP26_FEB_STRETCH-PIQUE-POLO_VARIETY_0366(R) 1.png

BONOBOS CHINOS x NICHOLAS BRAUN

Still the best seat in town.

Bonobos paired with actor, restauranteur, and very tall human Nicholas Braun to talk well-made, well-fitting chinos. We leaned into his innate humor and personality and placed him in a classic New York coffee shop for some cappu-chino banter. My role was in concepting, visual direction, location and prop direction, edit and design direction.